An advert for a new Colgate toothpaste is promising 10x whiter teeth compared to using other toothpastes – and we want to dispel this myth. 

Whitening toothpastes don’t actually whiten your teeth. It is illegal in the United Kingdom to sell products containing more than 0.1% Hydrogen Peroxide over the counter. Hydrogen peroxide is the active ingredient that is licensed for use to whiten teeth, and any concentration more than 0.1% is a Prescription Only Medicine as set out in The Human Medicines Regulations 2012. This means they can only be prescribed by a dentist registered with the General Dental Council. 

Studies have shown that a minimum of 0.15% Hydrogen Peroxide is needed to whiten teeth… So what do “Whitening Toothpastes” actually do? 

They usually “whiten” your teeth by keeping superficial stains at bay, like the old smokers toothpaste for those who remember it. If you look very closely at the small prints in the ads, they have to confess to this but clever advertising isn’t about being transparent! 

The problem with this is that they are often highly abrasive, and these products shouldn’t be used a on a daily basis because they can slowly wear away at the enamel, the outer protective coating of your teeth. 

At Sutton Dental, our dentists use products from Boutique Whitening to safely and effectively whiten your teeth. You can find out more about Boutique by clicking here.

So if you are looking for teeth whitening in Hull, or are looking for a dentist in Hull to discuss your options get in touch with us today to discuss how we can give you the smile makeover you are looking for. 

• Join Our Community of Happy, Healthy Members

If you want to take control of your oral health, our Membership Plan is the perfect place to start. It’s simple, affordable and designed to give you the very best care in a warm, welcoming environment.

To join or learn more, contact Leanne, our Patient Care Manager:

Telephone or WhatsApp, Leanne on 07707 150555 or email hello@suttondentalhull.co.uk

We’re proud to be a practice that feels more like a close‑knit community than a clinic. Our team works hard to create a warm, family‑like environment where every patient feels welcome, respected and understood. Whether you’re visiting for a routine check‑up or seeking long‑term support, we want Sutton Dental to feel like a place you can truly call home.

Our Membership Plan reflects this philosophy. It’s designed to make high‑quality private dental care simple, predictable and accessible, supporting you not just during appointments, but throughout your entire oral health journey.

A Membership Plan Built on Trust, Respect and Doing the Right Thing

Everything we do is guided by three core values: honesty, compassion and a commitment to doing the right thing for our patients.

We know that visiting the dentist can feel daunting for many people. That’s why we take the time to listen, reassure and tailor our care to your needs. Our Members benefit from continuity with a named dentist, clear communication and a team who always puts their wellbeing first.

As Hull’s only preventative‑focused dental practice, our goal is to be your lifelong partner in oral health,  empowering you with knowledge, supporting you with regular care and helping you maintain a healthy, confident smile for years to come.

What’s Included in the Sutton Dental Membership Plan?

Our Membership Plan is designed to give you peace of mind, predictable costs and priority access to the care you need.

Here’s what you can expect:

• Guaranteed registration with a named dentist You’ll always see someone who knows your history and understands your goals.
• Regular check‑ups and hygiene visits Prevention is at the heart of our approach. Routine appointments help protect your oral and gum health long‑term.
• Oral cancer screening at every visit Oral cancer is the 9th most common cancer in men in the UK. Early detection saves lives, and screening is included as standard.
• Same‑day emergency appointments When you’re in pain, you’ll be seen the same day — no waiting, no uncertainty.
• Up to 25% off private treatment fees A simple, cost‑effective way to access high‑quality private dentistry.
• Out‑of‑hours emergency cover Weekends, bank holidays — even Christmas Day. You’re never left without support.
• Global Dental A&E Scheme Whether you’re travelling in the UK or abroad, you’re covered for unexpected dental emergencies.
• Free dental examinations for children under 6 If a parent or grandparent is a Member, little ones are seen for free — helping families build healthy habits early.

Why Patients Across Hull Choose Our Membership Plan

Our Members tell us they value the reassurance, continuity and personal touch they receive at Sutton Dental. They appreciate that we don’t rush appointments, we don’t upsell treatments and we always explain things clearly. Every interaction is designed to feel respectful, calming and authentic because your comfort matters as much as your clinical care.

We’re committed to excellence in everything we do, from the technology we invest in to the way we greet you at the door. Our Membership Plan is simply an extension of that commitment: a way to make private dentistry more accessible, more predictable and more supportive for every patient.

Join Our Community of Happy, Healthy Members

If you want to take control of your oral health, our Membership Plan is the perfect place to start. It’s simple, affordable and designed to give you the very best care in a warm, welcoming environment.

To join or learn more, contact Leanne, our Patient Care Manager:

Telephone or WhatsApp, Leanne on 07707 150555 or email hello@suttondentalhull.co.uk